> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.wanotifier.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Click to WhatsApp Ads (CTWA) Overview

**Click-to-WhatsApp ads** (or CTWAs) are Facebook and Instagram ads that include a call-to-action button, which, when clicked, take users directly to a WhatsApp chat with your business.

![](https://storage.crisp.chat/users/helpdesk/website/-/6/6/d/6/66d63a5129ae5000/click-to-whatsapp-ad_15pw1rb.jpg)

With WANotifier, you can add the incoming leads from these ads to your contact lists, segment them using tags, send them automated messages, track conversions, and do much more.

Here’s a quick overview of how it all comes together:

### Create Click-to-WhatsApp Ads

To get started, you’ll need to create a Click-to-WhatsApp ad in your Meta Ads Manager. For step-by-step instructions, see the article below:

» [__Learn how to create Click-to-WhatsApp ads__](https://help.wanotifier.com/en/article/create-click-to-whatsapp-ads-1b1mt5b/?bust=1753264929311)

### Segment Leads from Click-to-WhatsApp Ads

Once someone messages you through a Click-to-WhatsApp ad, you can use WANotifier to **add them to a contact list** of your choice and **segment them using tags** for future outreach campaigns.

To see how to set this up, refer to the article below:

» [__Learn how to segment leads from Click-to-WhatsApp ads__](https://help.wanotifier.com/en/article/segment-leads-from-click-to-whatsapp-ads-nwuva7/?bust=1753264951960)

### Run chatbots and automated workflows

You can also **trigger a chatbot when a lead messages you** after clicking your Click-to-WhatsApp ad by selecting the CTWA node while setting up your chatbot.

You can then build the rest of your chatbot as usual to guide the user through a pre-defined workflow.

» [__Learn how to create WhatsApp chatbots__](https://help.wanotifier.com/en/article/whatsapp-chatbot-creation-guide-1tfxdaz/)

### Track Conversions from Click-to-WhatsApp Ads

Finally, you can track lead and purchase conversions from your Click-to-WhatsApp ads using our **Conversion Tracking** feature. 

To see how to set it up, refer to the article below:

» [__Learn how to track conversions from CTWAs__](https://help.wanotifier.com/en/article/track-conversions-from-click-to-whatsapp-ads-6njn64/)

Now that you’re more familiar with Click-to-WhatsApp ads and how they work with WANotifier, let’s walk you through the [__process of creating one in Meta Ads Manager__](https://help.wanotifier.com/en/article/create-click-to-whatsapp-ads-1b1mt5b/?bust=1753264929311).