> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.wanotifier.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Notifications Overview

Notifications are like campaigns that you create to send Marketing, Utility, and Authentication [message templates](https://help.wanotifier.com/en/article/message-templates-overview-19hqiyl/) to your contacts in WANotifier.

### Types of Notifications

There are two types of notifications you can send:

###### 1) Bulk Broadcast Notifications

These are one-time bulk notifications that you send to multiple contacts at once using **Marketing templates**. An example of this would be sending a promotional offer to your contact list of 1,000 contacts.

We provide you with the option to send these bulk broadcasts immediately or schedule them for a future time.

Note that WhatsApp sets a [__daily messaging limit__](https://help.wanotifier.com/en/article/whatsapp-apis-daily-messaging-limit-1k6bkm8/) for each WhatsApp business account on a rolling 24-hour period, so you can only send bulk broadcasts to your contacts within that daily limit.

» [__Learn how to create a Bulk Broadcast Notification__](https://help.wanotifier.com/en/article/create-marketing-notification-1hes042/)

###### 2) Transactional / Integration / API Notifications

These are ongoing, action-based notifications that are triggered when a specific action is performed on your website, app, or any third-party tool. These notifications typically use **Utility or Authentication templates**, depending on the type of message you want to send.

Examples of transactional notifications include:

* Order confirmations, shipping updates, delivery alerts, cancellations, or refund notifications.
* One-time passwords (OTPs) or verification codes for user login or password resets.
* Abandoned cart reminders encouraging users to complete their purchase.
* Notification to users when they go from one stage to another in your CRM
* Form submission confirmation notification from your website
* And so on

We currently provide two options for setting up transactional notifications:

* Trigger notifications using a webhook URL from any website, app, or automation tools like Zapier, Pabbly, etc. 
* Trigger notifications from your WordPress website using our free [__WordPress plugin__](https://wordpress.org/plugins/notifier/).

» [Learn how to create a Transactional Notification](https://help.wanotifier.com/en/article/create-transactional-notification-10yukg0/)

### Creating a Notification

It’s **important to note** that you need to first [__create a message template__](https://help.wanotifier.com/en/article/message-templates-overview-19hqiyl/) and get it approved by WhatsApp. You can then use this template to set up a Notification. 

Note that you can not send normal, free-form messages in a notification, and you must create a message template for that purpose.

* [__Learn how to create a Marketing template__](https://help.wanotifier.com/en/article/create-a-marketing-message-template-10dbt1x/)
* [__Learn how to create a Utility template__](https://help.wanotifier.com/en/article/create-a-utility-message-template-1l9gag9/)
* [__Learn how to create an Authentication template__](https://help.wanotifier.com/en/article/create-an-authentication-message-template-g23kde/)

### Personalizing Messages with Variables

You can also personalize your message templates using variables to include **customer-specific data** when sending your notifications. This allows you to tailor messages with details like names, order numbers, or any other information unique to each contact.

» [__Learn more about personalizing templates with variables__](https://help.wanotifier.com/en/article/personalize-send-messages-using-template-variables-7rm0c0/)

### Sending Personalized Image Messages to Each Contact

In addition to personalizing text with variables, you can also personalize your notifications with **unique images for each contact**. All you have to do is upload the images to your website and then link them to your contacts to send personalized image messages to each recipient.

» [__Learn more about sending personalized image messages__](https://help.wanotifier.com/en/article/how-to-send-image-templates-with-unique-images-for-each-contact-1djx7zy/)

### Notification Analytics

Each notification you set up provides full analytics for the messages sent in that notification, including **sent, delivered, and read reports for each message**.

We also provide the option to export this report.

Now that you have a basic understanding of how notifications work in WANotifier, we’ll show you how to [__create a Bulk Broadcast Notification__](https://help.wanotifier.com/en/article/create-marketing-notification-1hes042/).