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# Track Conversions from Click-to-WhatsApp Ads

In this article, you'll learn how to set up conversion tracking for your Click-to-WhatsApp Ads (CTWAs). Note that WANotifier uses the** Conversion API (CAPI)** to record your conversion events, and you can track them directly in your Meta Ads Manager.

Let’s look at how to set up conversion tracking in your WANotifier account:

### **How to Activate Conversion Tracking?**

To get started, **locate your phone number** in the left sidebar menu and click the arrow next to it to open the dropdown. Then, click the **Settings icon** next to your phone number.

![](https://storage.crisp.chat/users/helpdesk/website/-/6/6/d/6/66d63a5129ae5000/settings-menu_rq0j62.png)

Once you’re on the **Settings** page, click the **Click to WhatsApp Ads** tab in the top menu, and then select the **Conversion Tracking **tab:

![](https://storage.crisp.chat/users/helpdesk/website/-/6/6/d/6/66d63a5129ae5000/conversion-tracking-tab_faeunr.png)

To begin, click on the  **Connect **button. Clicking on the button will automatically add a new Dataset in your [__Meta Business Account__](https://business.facebook.com/events_manager2/list/dataset/).  

Once successfully connected, the **Dataset ID** will appear at the top, along with a Disconnect button.

![](https://storage.crisp.chat/users/helpdesk/website/-/6/6/d/6/66d63a5129ae5000/dataset-id_17xoqmz.png)

### **How to Set** **Up Conversion Events for Tracking?**

You can set up conversion events in two ways:

1. **Account-level conversion events**: Can be configured in the Conversion Tracking tab
2. **Bot-level conversion events**: Can be configured directly inside your bot flows

Let’s take a closer look at both approaches:

#### **1) Set up account level conversion events**

You can set up account level conversion events for Leads, Purchases, or both, depending on your business needs in the **Conversion Tracking** tab.

To track lead conversions, enable the **Lead event** toggle. This will allow you to track a Lead conversion event **when the set trigger conditions are met for contacts coming from your CTWAs**.

You can choose one of the following triggers:

* **When a new tag is added to a contact:**This will trigger the conversion event when one (or all) of the selected tags are added to a contact
* **When a template is sent to a contact**: This will trigger the conversion event when one (or all) of the selected templates are sent to a contact 

![](https://storage.crisp.chat/users/helpdesk/website/-/6/6/d/6/66d63a5129ae5000/enable-lead-event_1vyqoz6.png)

If you want to track **Purchase conversion events**, enable the **Purchase event** toggle. This will help you record a Purchase conversion event when the set trigger condition is met for a contact.

Again, you’ll need to choose one of the following triggers:

* **When a new tag is added to a contact:**This will trigger the conversion event when one (or all) of the selected tags are added to a contact
* **When a template is sent to a contact**: This will trigger the conversion event when one (or all) of the selected templates are sent to a contact 
* You can also define a **Purchase currency and Purchase value** from the dropdowns below.

![](https://storage.crisp.chat/users/helpdesk/website/-/6/6/d/6/66d63a5129ae5000/enable-purchase-event_1bnfpgp.png)

Once you’ve finished configuring your conversion events and triggers, click **Save changes** to apply them.

Your CTWA conversions will now be tracked automatically in Meta based on the conditions you’ve set.

#### **2) Trigger conversion events from Bots**

In addition to account-level events, you can also set up conversion events directly within your bot flows.

To do this, open your existing chatbot (or create a new one) in the [**__Bot Builder__**](https://app.wanotifier.com/bots/add/), and add a **Trigger conversion event** action node. 

Then, select a conversion event type: **Lead** or **Purchase**. If you choose Purchase, you’ll also need to set the **Purchase Currency and Purchase Value**.

![](https://storage.crisp.chat/users/helpdesk/website/-/6/6/d/6/66d63a5129ae5000/conversion-bot-node_1go0gky.png)

Once you’ve configured the node, click **Save changes**.

From now on, whenever this node runs during a conversation, the conversion event will be fired for the contact interacting with the bot.

This completes your conversion tracking setup for Click-to-WhatsApp Ads in WANotifier.