> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.wanotifier.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # WhatsApp API's Daily Messaging Limit When using the official WhatsApp API, WhatsApp enforces a **daily messaging limit** within a rolling 24-hour period. This limit is calculated at the business portfolio level and includes all phone numbers under that portfolio. The exact limit depends on your phone number’s** Status**, **Quality Rating**, and how frequently your business initiates conversations with **unique customers**. This article explains how these messaging limits work, how to increase them, and what role your account's quality rating plays in the process. Let’s start by understanding how the daily messaging limits are structured and how they increase over time. ||| **Note:** This limit is not set by our tool; it is set by WhatsApp for their API. Your WANotifier subscription plan and the daily messaging limit are not related. Upgrading your WANotifier plan does not increase your daily messaging limit. You can check your messaging limit on the [WANotifier Dashboard](https://app.wanotifier.com) page here: ![](https://storage.crisp.chat/users/helpdesk/website/-/6/6/d/6/66d63a5129ae5000/daily-messaging-limit_wvn6nf.png) ### Daily Messaging Limit Tiers To help maintain platform quality, WhatsApp increases your messaging limit gradually based on the quality rating of your phone number. 1. 250 messages / 24 hrs 2. 2,000 messages / 24 hrs 3. 10,000 messages / 24 hrs 4. 100,000 messages / 24 hrs 5. Unlimited messages / 24 hrs When you set up your account for the first time, WhatsApp assigns it a default limit of **250** **business-initiated messages** per day. ### How to Increase Your Messaging Limit to 2,000 To increase your messaging limit to **2,000 messages per day** (and eventually to higher limits), your phone number must have a **Connected status** with **Medium or High quality rating**. You also need to __fulfill one of the following two conditions__: 1. Meta Business verification, or 2. Send 2,000 or more messages ###### 1. Meta Business verification You need to [get your business verified first](/en/article/verify-your-meta-business-account-3iv36j/). It usually takes **upto 1-2 business days** to verify your business, if you upload all the legal business documents correctly. If you submit your business for verification and are approved, you may be asked to [verify your identity](https://www.facebook.com/business/help/587323819101032). If you are asked to verify your identity, the [WhatsApp Manager](https://business.facebook.com/wa/manage/home/) > **Overview** > **Limits** panel will display a notification about Identity Verification requirement. If you complete identity verification and your identity is confirmed, Meta will [approve](https://developers.facebook.com/docs/whatsapp/messaging-limits#increase-approvals) a messaging limit increase. If your identity is not confirmed, they will [deny](https://developers.facebook.com/docs/whatsapp/messaging-limits#increase-denials) a messaging limit increase, and you can check that from [WhatsApp Manager](https://business.facebook.com/wa/manage/home/) > **Overview** > Limits tab. ###### 2. Send 2,000 or more messages Open 2,000 or more business-initiated conversations in a 30-day moving period using templates with a [high quality rating](https://www.facebook.com/business/help/896873687365001) rating. Once you reach this threshold, Meta will analyze your [messaging quality](https://developers.facebook.com/docs/whatsapp/messaging-limits#messaging-quality) to determine if your messaging activity warrants an increase to your messaging limit. Based on this analysis, they will then either [approve](https://developers.facebook.com/docs/whatsapp/messaging-limits#increase-approvals) or [deny](https://developers.facebook.com/docs/whatsapp/messaging-limits#increase-denials) an increase. As you send 2,000 messages to unique contacts, ensure that you are sending high-quality messages. Meta will periodically reevaluate your messaging activity and quality and based on this analysis, may [approve](https://developers.facebook.com/docs/whatsapp/messaging-limits#increase-approvals) an increase. Here are some guidelines for sending high-quality messages: * Make sure messages follow the [WhatsApp Business Messaging Policy](https://business.whatsapp.com/policy). * Only send messages to users who have opted into receiving messages from your business. * Make the messages highly personalized and useful to users. Avoid sending open-ended welcome or introductory messages. * Be mindful of messaging frequency; avoid sending customers too many messages a day. Be thoughtful of informational messages, optimizing for content and length. ###### Limit still not increased? Contact WhatsApp support If you completed business verification or identity verification, or have met the 2K conversations in 30 days threshold, but are still limited to 250 business-initiated conversations, you can open a [direct support ticket](http://business.facebook.com/direct-support/) and request a messaging tier upgrade ( **Ask a Question** > **WABiz: Phone Number & Registration** > **Request type** > **Request a Messaging Tier Upgrade**). Based on your support submission and [messaging quality](https://developers.facebook.com/docs/whatsapp/messaging-limits#messaging-quality), Meta will either [approve](https://developers.facebook.com/docs/whatsapp/messaging-limits#increase-approvals) or [deny](https://developers.facebook.com/docs/whatsapp/messaging-limits#increase-denials) an increase. ### How to Increase Your Messaging Limit to 10,000 and Beyond Once your business portfolio’s messaging limit reaches 2,000, WhatsApp may automatically increase it further based on the following criteria: * You consistently send [high-quality messages](https://developers.facebook.com/docs/whatsapp/cloud-api/guides/send-messages#message-quality) across all phone numbers in your portfolio * Your business has sent at least 1,000 messages in the last 7 days If these conditions are met, WhatsApp will automatically **increase your portfolio’s messaging limit by one tier within 6 hours**. For all new accounts, we recommend completing the steps above as soon as possible so you can start sending bulk messages to your customers without limitations. ### Understanding Quality Rating Your **Quality Rating** plays a major role in how WhatsApp evaluates your eligibility for higher messaging tiers. You can view your quality rating in your **WANotifier** Dashboard page, under the **Quality Rating** column. WhatsApp assigns one of three quality levels to your number: * **Green** – High quality * **Yellow** – Medium quality * **Red** – Low quality This rating is based on user feedback, specifically: * How often users block or report your number * The overall performance of your messages over the past 7 days When a user blocks your number, they can select a reason such as **No longer needed**, **Didn't sign up**, **Spam**, **Offensive messages** or **No reason**. To maintain high quality rating, make sure you send messages only to opted-in users and send high quality messages.