Analytics Overview

WANotifier offers a range of analytics and reporting tools that allow you to:

• Track API usage and costs
• Monitor message delivery and engagement rates
• Track Notification analytics
• Track message template performance
• Manage and Export WhatsApp Flow responses
• Monitor Bot and Drip sequence sessions

You can access these tools from the Analytics & Reports option in the left sidebar menu:

Below is an overview of each tool.

Messaging Analytics

You can use these analytics to monitor your overall messaging activity, WhatsApp API usage, and costs. They show you the total number of message deliveries (free and paid) for the month, charges incurred for paid messages, the total number of messages sent and delivered from your number, and other metrics using visual charts.

To learn more about how to use these reports, see the article below:

>> Learn how to track Messaging Analytics

Notification Analytics

You can use these analytics to track the performance of your Marketing and Transactional Notifications, including the total number of messages sent, delivered, read, and skipped for each notification. You can also view the delivery status, read time (how long it took a contact to read your message), activity logs, and delivery reports for messages.

For more details on Notification Analytics, see the article below:

>> Learn how to track Notification Analytics

Message Template Analytics

You can use this page to track the performance of individual message templates. You can see the delivery and open rates for each template, along with detailed button-level insights by button text, type, and number of clicks.

For a full breakdown of message template analytics, refer to the article below:

>> Learn how to track Message Template performance

Manage and Export WhatsApp Flow Responses

You can use this page to view and manage all responses submitted through your WhatsApp Flows. You can also export the responses for further analysis or record-keeping.

To see how to access and export Flow responses, check the article below:

>> Learn how to manage and export WhatsApp Flow responses

Track Bot Sessions

You can use this page to monitor the number of sessions for your bots. You can also stop an active chatbot session when needed.

To learn how to access and interpret bot session data, refer to the article below:

>> Learn how to track bot sessions

Track Drip Sessions

You can use this section to monitor the performance of your drip sequences, including the total number of sessions, how many were completed or failed, and the number of messages sent, delivered, and read. You can also track how individual messages performed in the sequence.

To learn how to interpret drip session data, refer to the article below:

>> Learn how to track Drip Sequence sessions

Now that you’re more familiar with WANotifier’s reporting and analytics tools, you can start by exploring Messaging Analytics in greater detail.

Updated on: 21/07/2025