Click to WhatsApp Ads (CTWA) Overview

Click-to-WhatsApp ads are Facebook and Instagram ads that include a call-to-action button which, when clicked, takes users directly to a WhatsApp chat with your business.

With WANotifier, you can add the incoming leads from these ads to your contact lists, segment them using tags, send them automated messages, track conversions, and do much more.

Here’s a quick overview of how it all comes together:

Create Click-to-WhatsApp Ads

To get started, you’ll need to create a Click-to-WhatsApp ad in your Meta Ads Manager. For step-by-step instructions, see the article below:

>> Learn how to create Click-to-WhatsApp ads

Segment Leads from Click-to-WhatsApp Ads

Once someone messages you through a Click-to-WhatsApp ad, you can use WANotifier to add them to a contact list of your choice and segment them using tags for future outreach campaigns.

To see how to set this up, refer to the article below:

>> Learn how to segment leads from Click-to-WhatsApp ads

Run chatbots and automated workflows

You can also trigger a chatbot when a lead messages you after clicking your Click-to-WhatsApp ad by selecting the CTWA node while setting up your chatbot.

You can then build the rest of your chatbot as usual to guide the user through a pre-defined workflow.

>> Learn how to create WhatsApp chatbots

Now that you’re more familiar with Click-to-WhatsApp ads and how they work with WANotifier, let’s walk you through the process of creating one in Meta Ads Manager.

Updated on: 23/07/2025