WhatsApp API's Daily Messaging Limit

When using the official WhatsApp API, WhatsApp sets a daily maximum messaging limit in a rolling 24-hour period depending upon your phone number Status, Quality Rating, and how often your business initiates conversations with unique customers.

You can check your limit on the WANotifier Dashboard page here:

Daily messaging limit increases in the following sequence:

1. 250 messages / 24 hrs
2. 1,000 messages / 24 hrs
3. 10,000 messages / 24 hrs
4. 100,000 messages / 24 hrs
5. Unlimited messages / 24 hrs

WhatsApp sets a default limit of 250 messages per day when you setup your account freshly.

To increase your limit to 1,000 messages per day, it must have Connected status with Medium or High quality rating and you need to fulfill one or more of the following conditions:

1. Meta Business verification - You need to get your business verified first. It usually takes upto 1-2 business days to verify your business, if you upload all the legal business documents correctly.

2. Identity Verification - If you submit your business for verification and are approved, you may be asked to verify your identity.

If you are asked to verify your identity, the WhatsApp Manager > Overview > Limits panel will display the following notification:

If you complete identity verification and your identity is confirmed, Meta will approve a messaging limit increase. If your identity is not confirmed, they will deny a messaging limit increase, and you can check that from WhatsApp Manager > Overview > **Limits. **
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3. Open 1K Conversations in 30 Days - Open 1,000 or more business-initiated conversations in a 30-day moving period using templates with a high quality rating rating. Once you reach this threshold, Meta will analyze your messaging quality to determine if your messaging activity warrants an increase to your messaging limit. Based on this analysis, they will then either approve or deny an increase.

4. Send High-Quality Messages - If you are rejected for business or identity verification, ensure that you are sending high-quality messages. They will periodically reevaluate your messaging activity and quality and based on this analysis, may approve an increase.

Here are some guidelines for sending high-quality messages:

• Make sure messages follow the WhatsApp Business Messaging Policy.
• Only send messages to users who have opted into receiving messages from your business.
• Make the messages highly personalized and useful to users. Avoid sending open-ended welcome or introductory messages.
• Be mindful of messaging frequency; avoid sending customers too many messages a day. Be thoughtful of informational messages, optimizing for content and length.

5. Request an Increase - If you completed business verification or identity verification, or have met the 1K conversations in 30 days threshold, but are still limited to 250 business-initiated conversations, you can open a direct support ticket and request a messaging tier upgrade ( Ask a Question > WABiz: Phone Number & Registration > Request type > Request a Messaging Tier Upgrade).

Based on your support submission and messaging quality, they will either approve or deny an increase.

After getting the 1,000 daily limit, WhatsApp automatically keeps increasing your limit to 10,000, 1,00,000 and unlimited per day gradually according to your usage and quality of messages that you're sending.

You can checkout how they calculate whether your limit should be increased to higher tier or not by referring to this article.

For all new accounts we recommend our users to get these 3 above mentioned things done with priority so that they can start to send bulk messages to their customers without limitations.

Updated on: 25/03/2025