Fix Error: [131048] Spam rate limit hit
Are you seeing this error when trying to send messages: [131048] Spam rate limit hit?
Let’s look at why this happens and what you can do to resolve it.
Why do you get this error?
This error usually occurs when message failed to send because there are restrictions on how many messages can be sent from this phone number.
WhatsApp sets a messaging limit per 24-hours rolling window. If you keep sending messages even after you reach this limit, your messages will start failing with this error and your Quality Rating will also go down.
You may also get this error because too many previous messages were blocked or flagged as spam by your contacts.
How to fix this error
To resolve this error and avoid hitting the spam rate limit in the future, follow these steps:
- Check your messaging limit and quality status
Log in to your WANotifier account and review your current messaging limits and phone number quality rating to confirm whether you’re eligible to send the number of messages you plan to send. If you've already exceeded the limit, please wait for a few days to cool down your account so that both the limit resets and Quality Rating is back to High.
- Review and improve your messaging practices
If the issue was not related to messaging limit and instead it was because you were sending messages too many unsolicited messages to your users, follow these best practices to reduce the chance of triggering spam rate limits:
- Only send messages to contacts who’ve explicitly opted in to receive communication.
- Space out your messages using our scheduling feature to avoid overwhelming recipients.
- Avoid sending generic broadcasts; instead, focus on targeted, relevant messages.
- Review message template analytics to identify which messages drive engagement, and prioritize those high-performing templates.
By following these best practices, you can maintain or improve your phone number’s quality rating over time, avoid triggering spam rate limits, and maintain healthy engagement with your customers.
Updated on: 08/09/2025
Thank you!