Segment Leads from Click-to-WhatsApp Ads (CTWA)

In this article, we’ll show you how to add leads from your Click-to-WhatsApp (CTWA) ads to your contact lists and organize them using tags.

Before you begin, make sure you’ve completed your WANotifier setup and connected your phone number to the WhatsApp Business API. If you haven’t done that yet, follow the guide below:

>> Create a WANotifier account & set up your phone number with the WhatsApp API

Once your setup is complete, follow the steps below to segment leads from your CTWA campaigns.

How to Segment Leads from Click-to-WhatsApp Ads

1. To get started, click on Contacts in the left sidebar menu and select Lists from the dropdown.

2. On the Contact Lists page, click the Add New button at the top. This will open a pop-up.

3. In the pop-up, enter a name for your list (e.g., CTWA Leads – July) and click on the Save changes button to save the list.

4. Next, locate your phone number and click the arrow next to it to open the dropdown. Then, click on the Settings icon next to your phone number.

5. Once you’re on the Settings page, click the Click to WhatsApp Ads tab in the top menu.

6. In the Click to WhatsApp Ads tab, select the contact list you just created as your DEFAULT CONTACT LIST. You can also add a default tag to categorize the leads further, like “hot lead.”

7. Finally, click on the Save Changes button to apply these settings.

Once you’ve completed this setup, leads from your Click-to-WhatsApp ads will be automatically added to the contact list of your choice and tagged accordingly.

Next, we’ll show you how to track conversions from your Click-to-WhatsApp ads.

Updated on: 23/07/2025