Contact Lists, Tags and, Custom Attributes

Contacts have various properties you can use to manage and organize them, including lists, tags, and custom attributes. Here’s a brief explanation of each:

Contact Lists

Contact Lists are simple groups where you can organize your contacts for better management. Each list can contain multiple contacts. For example, you might create lists like Existing Customers, Event Attendees, or Facebook Leads.

In WANotifier, you can use Contact Lists to send bulk marketing messages to specific groups of contacts.

Contact Tags

Tags are labels that you attach to individual contacts for identification or grouping purposes. For example, you can tag a contact as “prospect”, and then another contact can be a “hot lead”, or a “paid user”.

Tags allow you to segment contacts based on their intent or behavior, making it easier to segment your audience.

Custom Attributes

Custom Attributes are additional metadata fields you can use to store extra details about your contacts.  For example, city, state, date_of_birth, website_url, pan_number and so on.

Basically, any additional information that you want to store in the contacts can be stored as a custom attribute.

Now that you know how to organize and segment your contacts using lists, tags, and attributes, let’s look at how to manage their subscription preferences for your messaging lists and newsletters using Contact Status.

Updated on: 02/07/2025