Fix Error: [131049] This message was not delivered to maintain healthy ecosystem engagement

When sending marketing message templates, are you getting the error: [131049] This message was not delivered to maintain healthy ecosystem engagement?

Let's look at why this error occurs and how you can resolve it.

Why do you get this error?

This error is triggered when WhatsApp's systems decide not to deliver a message in order to protect the overall health and engagement of the WhatsApp ecosystem.

It's important to note that this error is not caused by our tool. Our tool attempts to send 100% of your messages but WhatsApp decides whether to deliver your message or not.

They can do this due to one or more of the following reasons:

1. Per-user marketing template message limits (frequency capping at end-user level): If a user you're trying to send message to has received too many marketing template messages from any business (not your business) in a given period (daily/weekly cap), further marketing messages may be blocked to prevent spam and maintain engagement quality
2. Low engagement or quality signals: If WhatsApp's algorithms detect that a user is unlikely to engage with further marketing messages (e.g., low read rates, negative feedback, or "not interested" signals), additional messages may be dropped
3. Other ecosystem health factors: This error code is reserved for generic quality reasons, so it may also be used for future quality initiatives beyond frequency capping, such as template quality, sender reputation, or recipient behavior

To learn more about this, checkout Per-User Marketing Template Message Limits.

How to fix this error?

As this error is not related to your phone number or WhatsAp Business Account and is related to the receiver's limit, a simple solution to this is to retry sending the messages after 24 hours.

If you do not wait at least 24 hours before resending the template message, it will only result in another error response since the limit may be in effect for differing periods of time.

To help you automatically do this, we have an auto-retry feature in Advanced Settings section when you create a new Bulk Broadcast Notification. This feature let's you automatically retry sending failed messages up to 3 times. You can enable it the next time you set up your bulk broadcast for much better delivery rate.

What about the Notifications you already sent? For them, you can go to it's Analytics > Notifications page, scroll down to the Delivery Reports section and manually retry sending to failed contacts by clicking on the Retry button.

Want to learn more about this error?

You can know more about this error from the official Meta portal documentation here. Refer to the error code: 131049.

Updated on: 31/01/2026