WhatsApp Flows Overview

WhatsApp Flows are interactive forms that open directly within a WhatsApp chat. They enable businesses to guide customers through simple tasks, such as filling out forms, choosing from a list of options, and booking appointments, without sending them to an external website, form, or app.

Here’s what a WhatsApp Flow looks like:

You can use WhatsApp Flows to:

• Capture leads from ad campaigns
• Create signups for newsletters, events, and sales promotions
• Recommend products based on user inputs
• Collect delivery instructions or feedback
• Guide users through appointments, bookings, or registrations

…and much more, depending on your use case

How to Create WhatsApp Flows

To create a Flow, go to the Content Library section in the left sidebar menu and select Flows. This is where you’ll find all your existing Flows and the option to create a new one.

For more guidance on creating and sending WhatsApp Flows to your contacts, refer to the step-by-step guide below:

>> Learn how to create and send a WhatsApp Flow

How to Manage & Export Flow Responses

Once your Flow is live, you can view incoming responses and export the data by navigating to the Flow Responses section under Analytics & Reports in the left sidebar menu.

For detailed instructions on how to manage and export Flow responses, refer to the guide below:

>> Learn how to manage and export Flow responses

Now that you know what WhatsApp Flows are and how they can be used, let’s walk through the step-by-step process of creating one.

>> Continue to: Create a WhatsApp Flow

Updated on: 15/07/2025