• What are Message Templates?

  WhatsApp message templates are like email templates (but for WhatsApp) that you can create and send to multiple contacts and reuse as many times as you want. It’s the first message you can send to a contact using WhatsApp Cloud API to start a conversation. When you create a message template, it is sent to WhatsApp for approval and you can start sending it only after approval. This approval processFew readers

• Message Template Categories

  When you create a message template, you’re given option to choose out of 3 categories: Utility, Marketing and Authentication. In this article we’ll see which category to pick when creating template. Utility You need to select this category for transactional notifications like new order notification, payment confirmation, form submissions and so on. These templates should do contain any marketing content. Examples: “Your order 0021 is confirmed” “Your payment was received! We hopeFew readers

• How to Create a Message Template?

  In this article we’re going to see how to create text-only message templates, media-based message templates and message templates with variables. If you’re not sure what message templates are make sure to read our article on the topic. Before diving into how to create the templates, let’s explore the anatomy of a message template. Anatomy of a Message Template Message templates are feature rich messages that contain different parts like: hFew readers

• Personalize Templates using Variables

  You can personalize your Message Templates using variables and send customer-specific data in the message when sending your Notifications. Variables (also known as merge tags) works in a little different way in case of message templates in WhatsApp Cloud API from how it usually works at other places like email templates. In case of WhatsApp, it’s a two step process: Step 1 – Create Message TemplateFew readers

• Message Template Guidelines

  Each template you create is sent to WhatsApp for their approval. Before submitting your message templates for approval, make sure the template content follows WhatsApp’s guidelines to avoid your templates from getting rejected. Use the template as a conversation starter and to get the end user to reply to your message. Avoid sending open-ended welcome or introductory messages. Make sure that the template is not abusive or threatening in nature. Select the appropriate template category,Few readers