• Message Templates Overview

  WhatsApp message templates are like email templates. Just as you create email templates in an email marketing platform, you create message templates when using the WhatsApp API. You can create these templates once, reuse them as many times as needed, and send them to multiple contacts. They’re primarily used to initiate conversations with users through the WhatsApp BusineFew readers

• Message Template Categories

  When you create a message template, you’re given the option to choose from 3 categories: Marketing, Utility, and Authentication. In this article, we’ll see which category to pick when creating a template. Marketing You select this category for templates that do not relate to a specific transaction. When your message template contains information about your business and its products or services, you need to select the Marketing category. These templates may include promotions, offers, updateFew readers

• Message Templates Structure Explained

  Message templates are feature-rich messages that consist of different parts, such as the header, body, footer, and buttons. Let’s look at each of these in detail. Header A message template can have four types of headers: Plain Text, Media, Carousel, and Limited Time Offer. Plain-text When you select the header type as text, the content appearsFew readers

• Create a Marketing Message Template

  Marketing message templates help businesses achieve a wide range of goals, including: Generating awareness for products and services Sending promotions and offers to drive sales Retargeting cold leads and re-engaging existing customers Prompting users to take specific actions (like installing an app) In this article, we’ll show you how to create a Marketing Message Template in WANotifier to support these use cases and more. Step 1: Open the Message Templates Section To get stFew readers

• Create a Utility Message Template

  Utility message templates are used to send non-promotional, transactional messages based on user actions or requests, which can include: Order confirmations and shipping updates Payment receipts or reminders Feedback requests Opt-ins and opt-out confirmations In this article, we’ll show you how to create a Utility Message Template in WANotifier to send these types of messages. Step 1: Open the Message Templates Section To get started, click Content Library in the leftFew readers

• Create an Authentication Message Template

  Authentication message templates enable businesses to verify a user’s identity at various stages of their customer journey by sending them a one-time password (OTP) for events like: Account creation Account login and password recovery New or existing order or transaction confirmations In this article, we’ll show you how to create these templates in WANotifier. Step 1: Open the Message Templates Section To get started, click Content Library in the left sidebar menu and selecFew readers

• Message Template Creation Guidelines

  Each template you create is sent to WhatsApp for approval. Before submitting your message templates, make sure the template content follows WhatsApp’s guidelines to avoid rejection. Use the template as a conversation starter and to get the end user to reply to your message. Avoid sending open-ended welcome or introductory messages. Make sure that the template is not abusive or threatening in nature. Select the appropriate template category, type and language. Upload samples for mediaFew readers

• Message Template Category Selection Guidelines

  When creating a new template, it’s important to understand how WhatsApp categorizes it, both for pricing purposes and to ensure it gets approved. In this article, you’ll learn how WhatsApp defines different template categories and what type of content is allowed under each category. Message Template Categories WhatsApp categorizes message templates as: Marketing Templates: They allow businesses to generate awareness, drive sales, and retarget customers. Examples include new productFew readers