What is the WhatsApp AI Agent?

The WhatsApp AI Agent replies to your customers on WhatsApp automatically. It understands questions written in the customer's own words, answers them using the information you give it, and hands the conversation to your team when it can't help.

The AI Agent is powered by the official Meta Business Agent. Meta runs the agent, and WANotifier lets you set it up, train it, test it and manage its conversations from one place.

What can the AI Agent do?

• Answer customer questions 24/7, without you building a flow for each question
• Learn from your business info, FAQs, files and website pages
• Look up live data from your own systems, like order or shipping status, using Connectors
• Hand conversations to your team when needed, and notify the assigned team member
• Send a followup message when a customer stops replying

How is it different from a chatbot?

Our WhatsApp chatbot follows the flow you build, with fixed steps, buttons and keyword triggers. It works best for structured journeys like lead qualification or bookings.

The AI Agent doesn't need a flow. It reads what the customer asked and writes its own reply from your business data. It works best for open-ended questions about your products, services and policies.

The AI Agent works on its own. It can't be added as a step inside a chatbot. You can use both on the same number: chatbots for structured journeys and the AI Agent for everything else.

Which plans include the AI Agent?

The AI Agent and AI Agent Insights are available on the Advanced and Premium plans.

Meta also charges for the agent's usage. See AI Agent Pricing and Meta Billing for details.

Who can use the AI Agent (eligibility)?

Meta decides whether a WhatsApp Business Account and phone number can use the agent. Your number must meet all of these:

• Your business isn't in finance, government, health, alcohol or gambling
• A business category is set on your WhatsApp Business Account
• Your business is in a country where the Meta Business Agent is available
• Your account isn't restricted and meets Meta's trust and verification requirements
• No other AI agent integration is active on the number
• The number isn't using WhatsApp Coexistence (WhatsApp Business app and API on the same number)

If your number uses coexistence, you can add a new number to WANotifier or move your current number fully to the Cloud API.

Next, see How to Set Up the WhatsApp AI Agent.

Updated on: 30/10/2026